SMS Opt-In Flow

Information about texting disclaimers and SMS opt-in flows

Texting disclaimers add an extra layer of protection for both consumers and businesses. They inform recipients: (1) who is sending the messages, (2) the type and frequency of messages to expect, and (3) how to opt-out if they wish to stop receiving messages.

Opt-In Disclaimer Only

Opt-In Disclaimer Only is a texting disclaimer that does not require a mandatory response. In this flow, businesses provide consumers with a texting disclaimer, but the consumer is not required to respond with a “YES” to continue receiving messages. While consumers are not required to respond positively to the disclaimer, it should include clear instructions on how to opt-out. Typically, consumers can reply with keywords like “STOP” or “UNSUBSCRIBE” to discontinue receiving messages.

Opt-In with Consent

Opt-In with Consent is a texting disclaimer that requires a mandatory response. In this flow, businesses present consumers with a texting disclaimer and require them to respond with a specific keyword (such as “YES”) to give consent for receiving messages. Only after receiving the affirmative response will the business send further texts. The mandatory “YES” response ensures that businesses have explicit permission from consumers before engaging in communication. This step helps prevent unsolicited messages and enhances the security and privacy of consumers.  In some regions, laws and regulations may necessitate businesses to obtain explicit consent before sending marketing messages.

Read on to learn about SMS Opt-In Disclaimer Only. 

Overview

Opt-In Disclaimer Only is a texting disclaimer that does not require a mandatory response. In this flow, businesses provide consumers with a texting disclaimer, but the consumer is not required to respond with a “YES” to continue receiving messages. While consumers are not required to respond positively to the disclaimer, it should include clear instructions on how to opt-out. Typically, consumers can reply with keywords like “STOP” or “UNSUBSCRIBE” to discontinue receiving messages.

Before you start 

  • Your organization administrator determines whether you have SMS Opt-In Disclaimer Only turned on. 

SMS Opt-In Disclaimer Only flow

MultiLine User initiates the Opt-In Flow

When you message a client at a number that you haven't messaged with previously, the customer will see a texting disclaimer that gives the required information and how they can opt-out from receiving further messages, if desired. 

  • Default: [Auto Message] You are receiving messages from <Employee Name> on behalf of <Company Name>. To opt out, reply STOP.
  • Note: <Employee Name> will show the MultiLine user's name as it was submitted by the MultiLine Admin in the MultiLine Management Portal

Opt-Out Flow

The client can choose to reject messaging at any time by replying to the message conversation with STOP. 

If the client opts out, you'll see a notification letting you know you can no longer message with the  client.

  • Default: [Auto Message]: Your contact has opted out. No further messages can be sent to this contact until they have provided their consent again.

The client will also see a message letting them know they have successfully opted out and how to undo their decision, if desired.

  • Default: [Auto Message]: Opt out confirmed. If you change your mind, please reply with a new message.

Client initiates the Opt-In Flow

When a client tries to message you first, and you haven't messaged together previously at that number to establish opt-in, the client will automatically see a notification message. 

  • Default: [Auto Message] You are messaging with <Employee Name>. To opt out, reply STOP.
  • Note: <Employee Name> will show the MultiLine user's name as it was submitted by the MultiLine Admin in the MultiLine Management Portal